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We believe in the power of fitness

The bicycle is a force of good in the world. From transportation to competition, cycling enhances the lives of everybody it touches, reliably making them healthier, fitter, and a better version of themselves. This quest for personal improvement, and the benefits it confers are at the core of our mission at Hammerhead:

To inspire & empower all people to unlock their athletic potential through cycling.

Excellence

We strive for excellence in everything we do through constant improvement and innovation.

Passion

Our passion for cycling drives our mission to inspire and empower all through cycling.

Truth

We pride ourselves on our candid approach to work and high standards of an honest and transparent relationship with our riders.

Excellence

We strive for excellence in everything we do through constant improvement and innovation.

Passion

Our passion for cycling drives our mission to inspire and empower all through cycling.

Truth

We pride ourselves on our candid approach to work and high standards of an honest and transparent relationship with our riders.

About Us

Founders

PIETER MORGAN

FOUNDER & CEO
Piet’s passion for biking began in his childhood in South Africa, where he cycled with his friend and classmate, Chris Froome, one of the best cyclists in a generation. The challenge of navigating on a bike became fully apparent to Piet when he biked across the United States, and he dedicated himself to a solution through the power of software. Piet graduated from Yale University, where he was a cyclist and member of the Yale Crew, stroking the varsity 8.

LAURENCE WATTRUS

CO-FOUNDER & HEAD OF TECHNOLOGY
Laurence is a passionate mountain biker and engineer. He studied electromechanical engineering at the University of Cape Town while cycling and paddling competitively. He went on to complete his master’s degree at Brown University in 2013. Laurence is an expert navigator and seeker of innovation. From age twelve his room was covered in disassembled gadgets and bike parts. He spends time behind the camera and maintains a deep respect for nature.

Join the Hammerhead Team